Chum Churum Soju is a clear neutral spirit almost like vodka, made from sweet potato and tapioca. Soju has a fresh, crisp, and clean taste which makes it more distinct and smoother to drink. Soju is usually enjoy straight but can be used in variety of cocktail bases. It is a good substitute for vodka. Best served chilled. Chum Churum Rich, with an ABV of 20%, is a bolder soju for those desiring a more noted taste of the soju spirit.